Out
of the four media institutions that I have researched I feel that the most
appropriate one to distribute my product would be EGMONT. I feel this way
because they currently have no music based magazines for young teenage girls,
but they do have a gossip based magazine (We Love Pop) which is aimed at the
same sort of target audience as mine. Therefore they will have the necessary
contacts for the production ,marketing and distribution of my product.
Furthermore EGMONT only publish for children who are their main focus not a sideline unlike IPC, for example,
who focus predominantly on an adult audience.

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